On March 7, 2017, at the California Cannabis Business Expo, the Emerging Brand Showcase gave fledgling cannabis companies the opportunity to pitch their brands to a panel of industry experts, including AJ Gentile, CEO and co-founder of SpeedWeed; Mara Gordon, founder of Aunt Zelda’s; Jen Gentile, Chief Marketing Officer at SpeedWeed; and Gino Gentile, SpeedWeed’s Vice President of Business Development.