BOULDER, Colo., June 8, 2017 /Weed Wire/ — Cannabis consumers rank especially high in a wide variety of measures that indicate social and personal well-being, according to landmark research reports from BDS Analytics: higher satisfaction with life, higher incomes, higher rates of volunteering, and higher enthusiasm for spending time outdoors.
Overall, the well-adjusted lifestyles seen among cannabis consumers serve as a common theme in the findings of the landmark reports Public Attitudes and Actions Towards Legal Cannabis just released by BDS Analytics for California and Colorado. Research is underway in Oregon and Washington.
When compared both to people who do not currently use marijuana but are not opposed to using it, and those who are opposed to marijuana, cannabis consumers tend to rank higher on a range of indicators related to personal and social satisfaction.
“The cannabis consumer cohort should be of interest to many marketers targeting healthy lifestyle consumers, whether food and beverages, exercise and recreation, community service and more,” says Linda Gilbert, Managing Director of the BDS Consumer Research Division.
Linda is available for interviews to discuss in greater detail the broad study, including the data tied to contentedness.
“Cannabis Consumers Are Happier Campers” is the first installment of BDS Analytics’ Cannabis Wellness Trends, a periodic and detailed look at different aspects of public attitudes and actions toward legal cannabis and the market for legal cannabis.
About BDS Analytics
BDS Analytics is a center of knowledge and market research with expertise in the current legal cannabis market, where it’s been, and where it’s headed. We collect, process, and present point of sale market share and consumer survey data for businesses in or impacted by the cannabis industry. BDS Analytics can show you what is selling, who is buying, how the industry is performing, and what it means to your business with the hard data needed to support business decisions.
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